This session was presented by Krista Godfrey, MUN. QR codes are
two-dimensional barcodes which can carry more information than traditional
barcodes. The presenter called them “the new hyperlinks” which link the
physical world with the virtual, linking to present the user with contact
information, websites, audio/visual information, and so on. Users most often
read QR codes with smart phones, but other devices such as iPod Touches and
tablets with a camera and downloaded QR reader app can be used.
Quick Mark
and Bee Tags are just two of the many QR readers available; for smart phone
users, the presenter suggested googling “QR reader” and the name of the phone
to find the most compatible reader for that device.
There are
many possible uses for QR codes in libraries. Some of these include:
·
In
bound serials stacks, to link to online holdings
·
On
posters promote events and services
·
In
stacks, to link to relevant LibGuides
·
To
link to audio/video library tours
·
On
equipment such as photocopiers or scanners, to link to instructions or video
tutorials
·
On
business cards, to link to blogs, LibGuides, etc.
·
In
individual records in the library catalogue
There are a
number of programs to create QR codes, including Kaywa, Delivr, goo.gl and
bit.ly. The latter two examples are URL shorteners, which shorten a long URL to
produce a more easily readable code. The codes produced by these programs,
however, may expire, whereas codes produced by non-shortening programs
apparently do not.
Some issues
involved with using QR codes involve:
·
Inaccessibility
to patrons with visual and/or mobility problems (watch for placement of codes)
·
Digital
divide: not everyone has access to a suitable device
·
Connectivity:
wifi access, data plans, the need for authentification (to enter a wifi
network, to access online journal holdings, etc.)
·
Security:
it is possible for people to cover QR codes with other codes on stickers, which
may lead to malicious sites
Guiding
principles for using QR codes:
·
Put
promotional material outside of the library as well as in
·
Add
information (links, etc.) for those who don’t have devices
·
If
you like to a library site, link to a mobile version
·
Size
matters (make sure that codes are not too big or too small to be useful)
·
Test
before putting codes out
·
Watch
for physical location and ease of scanning
·
Add
value to information
·
Make
it easy, not more difficult, for patrons
While people
are becoming more familiar with QR codes, they do not seem to be using them on
a regular basis yet (one study quoted showed that only 2 out of 10 college students
successfully scanned a particular code); your take-up rate might not be very
high. On the other hand, it does not take much staff time or expense to produce
QR codes, so it could be worth experimenting to see if they prove useful to
you.